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Luxury real estate marketing dispenses with many typical marketing practices; mansions, penthouses and other prestige properties are inaccessible to the masses. When it comes to the top end of the market, properties are advertised as being only for the elite, and shamelessly so. These are the tactics employed by agents who sell luxury property: #1. […]

Real estate developers always go in for planning to achieve good results and luxury real estate agents also follow certain guidelines. Several real estate agents fail to achieve results in the first two years. They hold the view that once they start a business they would immediately get results. New agents are also, in fact, […]

Innovator. Disruptor. Game-changer. These words are synonymous with Elon Musk. How else can you refer to the man who founded Paypal, SpaceX and Tesla? For Musk, another “day in the office” means launching a Tesla Roadster into orbit or completing his 50th SpaceX launch. Many of us can learn from this real-life Iron Man, whether we’re hoping […]

We’ve all done it. We see a person and in seconds we immediately start to profile them based on what they’re wearing. Wrinkled shirt. Bound to be sloppy. Open toe shoe. Unprofessional. Of course, appearance isn’t everything. But first impressions most certainly count. In fact, your dress code can speak volumes before you even introduce […]

Brooke Tanner had been in the corporate world for 20 years working in workforce management and deep down she wanted and needed a change. Ever since she could remember she wanted to be a real estate agent, the freedom of being her own boss and making her own decisions was what she needed. She decided […]

The Real estate industry has proven to be one of the successful industries in various parts of the world. According to statistics, 87% of real estate agents fail after 5 years of venturing into the business. Real estate is known to be lucrative and an authentic wealth generator. Then here comes the BIG question. What […]